Landing pages that are customized to your AdWords campaign ads increase your ads' Quality Score and help make your online advertising marketing more successful.
Optimized Landing Pages Are Designed To:
Lower your cost per click rate for adwords.
Match your existing website or compliment existing marketing materials.
Make it as easy as possible for visitors to complete Calls-To-Action.
Meet the recommended requirements of the google page speed test.
Be mobile-friendly and responsive across all devices.
Make it easier to track traffic and engagement once your ads are clicked.
Landing Pages For Social Media Marketing
Landing pages can also be custom made and optimized for social media marketing as well.
When you share a page on social media, or buy ad space, a custom made landing page helps you focus on your marketing message without the distractions of everything else on your website.
This is especially useful if you want to run a marketing program advertising a single service, or promotional, limited time offer.
Landing Pages That Increase Search Engine Rankings
Landing pages can be focused on a specific search terms to increase the organic search results for that phrase.
I use google-reccommended search engine optimization practices to make the landing page as visible as possible to the search engine crawler while simultaneously building an effective, helpful landing page for the visitors that find your site.
Search term specific landing pages are a very useful for smaller sites that need to boost their organic search results quickly.